At the forward end of the long hood, there is no grille. Air is ducted to the radiator through a scoop hidden below the slender, blade-like bumper. The hood is a simple, angular shape with no embellishments other than single headlights set slightly inboard and a tapering, hard-edged asymmetric rise starting with the Studebaker logo surrounded by a chrome panel and extending back to form a cowling that meets the interior instrument cluster. Fenders are severely indented at the body's mid-section. From belt line to rocker, the panels are curved inward, forming what is called a coke bottle curve (or coke bottle contour). The roof and tail are tapered to meet in a bobbed fast-back and the quarter panels merge into the deck with a dramatically swooping curve.
Studebaker Avanti Exterior Styling
Aerodynamic wedge styling
Reinforced fiberglass body
Heavy duty steel bumpers
Recessed door handles
Re-entry curve wheel openings
Front hinged hood
Large rear window
Contoured side windows
Luggage contoured trunk
Wrap-around tail lights
Large back-up lights
Aircraft-type instrument light
Tinted windshield and rear window
Six body colors: Black, white, gray, turquoise, gold, and red
Large air scoop
Single unit headlamps
Parking lights and directional signals integrated in fender
"Live" rubber inserts in front and rear bumper
Forward thrust of wedge-shaped front.
The swooping curve of bob-tailed rear.