The Avanti was introduced as a Studebaker in 1962. Seventeen years earlier, in 1945, the Studebaker Corporation ran this Yuletide ad in major magazines to celebrate a nation's gratitude for world peace. "A Christmas to remember" is from the same era as "It's A Wonderful Life." We can almost see Donna Reed and Jimmy Stewart in the snow scene . . . We are proud to publish this tribute to Studebaker's World War II ad for the fifth consecutive year. The text of this classic Yuletide ad is reproduced below.

This year, the beautiful old Yuletide sentiment—"peace on earth"—means something far more real to most of us than it did at any previous Christmas . . . In this ever-memorable year of 1945, peace is a dearly won and precious acquisition we know we must treasure vigilantly . . . And so, as the lights of this inspiring Christmas twinkle at our hearthsides, as carolers sing their roundelays, and community trees gleam with friendliness, our nation hopefully, confidently, and resolutely faces the opportunity to shape its destiny. Studebaker . . . Builder of cars worthy of America's homes.