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| Roughly translated from the Italian,
Avanti means "forward." The Avanti could not be more
appropriately named. A 1963 Levis Strauss
ad called the car, " an aerodynamic wedge designed
to defy the wind." At the forward end of the long hood,
there is no grille. Air is ducted to the radiator through a
scoop hidden below the slender, blade-like bumper. The hood
is a simple, angular shape with virtually no embellishments
other than single headlights set slightly inboard and a tapering
asymmetric bulge that expands back to form a cowling over the
interior instrument cluster. Fenders are severely indented at
the body's mid-section. From belt line to rocker, the panels
are curved inward, forming what is called a "coke
bottle curve." The subtle and evocative sculpturing
of the "coke bottle curve"
gives that wedge a swoopy, almost organic thrust like a wildcat
about to leap. The side window glass is curved. The roof and
tail are tapered to meet in a bobbed fast-back and the quarter
panels merge into the deck with a dramatically swooping curve.The
upswept rear combined with the forward rake make the Avanti
look like that wildcat is poised to pounce. |
Forward thrust of wedge-shaped front.
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| Studebaker Avanti
Exterior Styling |
| Styling
Features |
| Aerodynamic wedge styling |
| Reinforced fiberglass body |
| Heavy duty steel bumpers |
| Recessed door handles |
| Wheel discs |
| Re-entry curve wheel openings |
| Front hinged hood |
| Vent panes open fully |
| Large rear window |
| Contoured side windows |
| Luggage contoured trunk |
| Dual exhausts |
| Wrap-around tail lights |
| Large back-up lights |
| Aircraft-type instrument light |
| Tinted windshield and rear window |
| Six body colors: Black, white, gray, turquoise,
gold, and red |
| Large air scoop |
| Single unit headlamps |
| Parking lights and directional signals integrated
in fender |
| Asymmetrical hood |
| "Live" rubber inserts in front
and rear bumper |
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The swoopy curve of bob-tailed rear. |
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