The 1963 Studebaker Avanti colors were: Avanti Black (P-6330), Avanti White (P-6331), Avanti Turquoise (P-6332), Avanti Gold (P-6333), Avanti Red (P-6334), and Avanti Gray (P-6335). Avanti Gray replaced Avanti Black after complaints about "waves" in the fiberglass body panels. Avanti Black was reinstated when the problem was solved. The 1964 Studebaker Avanti colors were the same as 1963 and Avanti Maroon (P-6436) was added near the end of production.

The Nason paint chips show the 1963 Studebaker colors at the top as: Blue Mist (P-6312), Swift Red (P-6325), Champagne Gold (P-6315),Taxi Cab Yellow (P-63XX), Green Mist (P-6313), Rose Mist (P-6317), Regal Red (P-6316), Ermine White (P-6311), Silver Mist (P-6314), and Black Velvet (P-6310).

Avanti colors are shown at the bottom: Avanti Gold (P-6333), Avanti White (P-6331), Avanti Red (P-6334), Avanti Turquoise (P-6332), and Avanti Black (P-6330). The more complete Studebaker color chart shown below includes information from additional sources. Super Red could be Swift Red, Taxi Cab Yellow is not included, and Seaspray Green (P-6326) and Seabeach Sand (P-6327) are added.