The bullet nose Studebaker with its daring new front end design was featured in these postwar ads. The 1950 Studebaker was designed by Bob Bourke. The technical news was "Automatic Drive", a fully automatic transmission made in cooperation with Borg Warner. Front coil springs replaced outmoded single transverse leaf configuration. Champions still carried a 169.6 cui inline six producing 85 hp and Commanders had the '49 246.6 cui inline six producing 102 hp.

"Presenting the "next look" in cars"–Success breeds success! The car that led in modern design now moves still more spectacularly out ahead! The new 1950 Studebaker is here–and you can see at a glance that it's America's "next look" in cars. Here's the dramatic and unexpected sequel to the tremendously popular "new look" in cars that Studebaker originated three years ago. Here's a truly inspired 1950 Studebaker_dynamically new in form and substance styled ahead and engineered ahead for years to come. Paced by a breathtaking new Studebaker Champion in the low-price field, this is a complete line of completely new 1950 Studebakers. Each one is increased in wheelbase length and overall length–thrill packed with the new performance of higher compression power–comfort-cushioned with self-stabilizing new Studebaker coil springs. Discriminating America is giving the 1950 Studebaker an enthusiastic welcome. Stop in at a nearby Studebaker showroom the first chance you have. See the 1950 Studebaker–the "next look in cars.