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This tribute to the Avanti and Michael
Kelly was written for the introduction to the 'Legacy' brochureIn
1961, Raymond Loewy and his design
team were commissioned to design the Avanti. As soon as
it was off the drawing board, and even in the midst of perhaps
the most imaginative period in automotive history, the Avanti
inspired design claimed the status of a classic. Loewy's
reputation as the premier American industrial designer of
the twentieth century was forever secured.Yet, as awesome
as the new motorcar's reputation was, few dared believe it
would survive the passage of time to arrive, a quarter of
a century later virtually unchanged.
The Avanti name was taken from the Italian
word for "forward", and was aptly named. A complete
inspiration, a star from its very inception, this automobile
has led the design and technology wave of the auto manufacturing
world. Conceived as the American alternative to the coveted
luxury motorcars of Europe and the Continent, the Avanti is
a handcrafted tribute not only to the genius of Raymond
Loewy, but to the possibilities of man's imagination and
ingenuity.
Born ahead of its time, Avanti has continued
to outpace the industry. The elegant grace of its aerodynamic
design belies the safety and practicality of a fiberglass
body that, in turn, covers heavy-duty suspension, front disc
brakes and a built-in roll bar in all models except the Sport
Convertible. In 1986,
a new leader took up the Avanti dream.
Michael E. Kelly formed the New Avanti
Motor Corporation to carry on the tradition he had come to
cherish since his first introduction to the classic motorcar.
In Avanti, Kelly saw the personification of precision and
detail. An outspoken advocate of excellence in all its forms,
Kelly's passion is best described in his own words, ".
. . where excellence is concerned, there can be no compromise.
We are clearly committed to handcrafting the finest motorcar
in all the world." Raymond Loewy
knew the exhileration of creation, of exploration, when the
Avanti first flowed from his imagination. His design, recognized
among his peers as a masterpiece, survived to become a legacy
in its own time. The legacy
continues today as it has for a quarter of a century and as
it will through an untold future. Avanti, a legacy of excellence.
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