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Raymond Loewy–1956 Jaguar Coupe
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1962-1964 Time Capsule
 
In 1956 Raymond Loewy designed a sports car for Jaguar. Loewy had left Studebaker in 1955 and gone abroad to build a series of sport coupes. Among these were the Jaguar in 1956, a BMW 507 roadster displayed at the 1957 Paris Auto Show, and a Lancia, unveiled in 1960. These rare photos of the Loewy Jaguar are from the Gottscho-Schleisner Collection in the Library of Congress. The fate of this unique Loewy treasure is unknown. The popular Jaguar XK-E, designed by Malcolm Sayer only a few years later in 1961, was a radical interpretation of Jaguar traditions. In 1961 Sayer's XK-E could only be thought of as revolutionary and must certainly have influenced Studebaker president Sherwood Egbert's mandate for the Avanti. Loewy's proposals to the Avanti design team (in March 1961) to minimize chrome; avoid decorative moldings; stress long, down-slanted hood; abbreviate rear and tuck under, and pinch waistline, as le Mans-type racing cars were more characteristic of the radical new XK-E than his own earlier Jaguar proposal. Ebstein in Loewy Jaguar
Avanti design team member John Ebstein in Loewy Jaguar in January 1956.
Loewy Jaguar
Rear view highlighting large rear window.
Loewy Jaguar
The cluttered front end.
Loewy Jaguar
Rear 3/4 view.
Loewy Jaguar
Side view shows the long silhouette.
Loewy Jaguar
Rear view showing framed tail light lenses.
Loewy Jaguar
Front 3/4 view shows nice proportions.
Jaguar XK-E
The Jaguar E-type or XK-E designed by Malcolm Sayer. It was manufactured by Jaguar between 1961 and 1974. The E-type revolutionized sports car design, with performance, handling and looks ahead of its time. In excess of 70,000 E-types were sold over 14 years.
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Loewy Studio - Preliminary Sketches
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