| Raymond Loewy established
his own design firm in 1930 and in 1944 he formed Raymond Loewy
Associates which became the largest design firm in the world.
Loewy founded three design companies: Raymond Loewy and Associates,
New York; Raymond Loewy International, London; and Compagnie
de I'Esthetique Industrielle, Paris. During his lifetime Loewy's
companies worked for numerous private companies as well as governments,
and his designs have had a major effect on the man-made environment.
Products for which he has been responsible range from cars,
ships, aeroplanes, buildings and appliances to products such
as toothbrushes and pens. He served as consultant to numerous
corporations including Hupp Motor Company, Coca Cola, United
Airlines, Shell, Exxon, IBM, BMW, GM. ime Magazine featured Raymond
Loewy, designer of the Avanti for Studebaker (in 1962), on its October 31, 1949 cover. The illustration
shows Loewy surrounded by industrial products that he had
designed in the 1930s and 1940s. |