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His designs became a part of the fabric
of our lives in the mid-twentieth century; the Sears Coldspot
refrigerator, Greyhound buses, the Studebaker
Avanti automobile, and the streamlined locomotives
of the Pennsylvania Railroad. Raymond
Loewy, the most famous industrial designer in America,
will be the focus of an exhibition at Hagley Museum and Library
in Wilmington, Delaware, from August 17 through December 31,
2002. The exhibit in the Henry Clay Mill Gallery will be open
daily 9:30 a.m. to 4:30 p.m. An accompanying catalog written
by Glenn Porter will be available, with many black and white
and color plates.
During his long career, Loewy's name was
associated with a number of design icons, both products and
packaging, and many identity programs and logos for clients
such as International Harvester, Shell Oil, the United States
Postal Service, and Lucky Strikes cigarettes. Examples of
Loewy's signature designs will include a Coca-Cola
dispenser, a 1950's jukebox, household items including
various china patterns, a model of Air
Force One, as well as manuscript materials and images
of his logos. The exhibit's thirteen sections will take a
comprehensive look at both Loewy's life and his body of work.
The initial section will cover Loewy's
early years, from his childhood through his World War I service.
Subsequent sections will detail his work as an advertising
illustrator, his earliest industrial design efforts, and the
designs he produced while a consultant for the Pennsylvania
Railroad. A section dedicated solely to Loewy's transportation
designs, will include his work for Greyhound, Studebaker,
United Airlines, and the Panama Line of Cruise ships. A look
at his post-war work focuses on household and package designs
including dinnerware, appliances, cameras, radios, televisions,
a rug, and wallpaper.
His lifestyle, design philosophy, and
public persona will be presented through film footage from
documentaries, home movies, and television appearances. Additional
segments will cover Loewy's architectural and interior designs;
work for the United States government, including NASA
Skylab and the John F. Kennedy memorial
stamp; his Shell Oil corporate identity program; and the
designs he did for the Russian government. The exhibit's final
section will look at Loewy's last years including his Renwick
Gallery retrospective exhibition and the publication of
his book, Industrial Design. The Loewy papers will be opened
for research as soon as they are organized and conserved,
in late 2004 or in 2005. Admission for the exhibition is $5
adults, $2 children six to fourteen and under six are free.
Samples from the exhibit
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Brochure promoting metal units for "modernizing
and glamourizing" the postwar kitchen.

Railroad passenger car interior designed
in the 1930s and revised after World War II. Rendering of Revised
Bar Lounge Car, 1947. |