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Andy Granatelli sold his supercharger business to Studebaker, which owned half of a company named Chemical Compounds. He took over as head of the firm, changed its name to STP, and hiked sales from $1.9 million per year to $100 million in nine years. He dressed himself and crew in uniforms covered with STP decals. It quickly became one of the best known trademarks in advertising history. Sherwood Egbert assigned Granatelli the task of putting the Avanti through its paces. Granatelli set two major American class C records: a two-way flying mile record of 168.15 mph, and a standing start mile record of 92.03 mph. Two new engines, developed through the efforts of the Granatelli brothers, were known as the R3 and the R4. Buoyed by these new engines, Studebaker tried for performance records in the summer and fall of 1963. To add some excitement, the Granatellis put together a mind-boggling R5 Avanti, known as the "Due Cento," equipped with twin superchargers. At right: Mobil publicity photo showing Andy Granatelli's Avanti fueling up for its record breaking performance. 
1964 Studebaker R3 Avanti
Base price Base price: $ 5,980 (includes R3 performance package)
Base weight 195 lbs
Body Reinforced fiberglass with steel roll bar
Frame Ladder type with X-member and four
Wheelbase 109 inches
Length 192.4 inches
Track (f/r) 57.4/56.6
Suspension Independent coil springs, tubular
Suspension (rear) Semi-elliptic springs, tubular shocks and anti-sway bar
Brakes Hydraulic disc
Brakes Rear Hydraulic finned drum, power-assisted
Engine Overhead valve V-8, 304.5-cu .in., 400 hp @ 6000 rpm
Compression Ratio 9.75:1
Transmission 3-speed Warner power-shift automatic
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