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Media–Avanti: A Postindustrial Ghost Story
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Avanti-An Original Multimedia Theater Production
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The 1963 Studebaker Avanti shown on the theater website.
Deluxe Sheet Metal Factory
Former Deluxe Sheet Metal Factory in downtown South Bend
Deluxe Sheet Metal Factory
The University of Notre Dame's Department of Film, Television and Theatre (FTT) in conjunction with The Builders Association, a media-and- performance company based in New York City, announced their temporary site-specific theater, designed to host nine performances of Jessica Chalmers' play Avanti: A Postindustrial Ghost Story in the fall of 2004. The former Deluxe Sheet Metal Factory in downtown South Bend was transformed using screens, video projections and objects, to make them look and feel like old Studebaker factories, which were empty from the early 1960s. Located adjacent to the Grand Hall of Union Station, the factory-turned-theater space held 70 seats and incorporated actual relics from the Studebaker factories into its set design. Jessica Chalmers, assistant professor of media and performance studies at the University of Notre Dame said, "It would have been ideal to have the play in the Studebaker factory itself. Deluxe Sheet Metal was the best facsimile of a late 1950's factory we could find. When we saw all the accumulated years of dirt and grime on the walls, and the old wooden office tables and chairs, complete with a retro 1960s style clock hanging from a crumbling support beam, we knew we had found a home for Avanti." Unlike traditional theater, in which the set is situated on a raised stage that separates the audience from the production, performances of Avanti took place directly on the floor of the Sheet Metal Factory. Chalmers added, "In Avanti, the factory is filled with lingering memories and troubled souls who don't want the past to end. These characters are surrounded by abandoned automotive debris and pools of corrosive chemicals, but; they don't see the wasteland the plant has become. Instead, they dream of the sleek, new car, the Avanti and remember the days when Raymond Loewy walked among them. Avanti premiered in South Bend on September 24th and ran through October 3, 2004. More information is still available / Visit the play's Website.

 

 

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