Studebaker Corporation built the Wright Cyclone engines that powered the famous Boeing Flying Fortress. This ad, showing the aircraft in formation reads: "The skies are studded with Fllying Fortresses in many theaters of this global war. Almost legendary are the achievments of our Army Air Forces with this devastating Boeing bomber—and any manufacturer would be glad to play even a minor part in the victories it is rolling up. We of Studebaker have the responsibility of producing huge quantities of the Wright Cyclone engines that power the Flying Fortress enabling it to travel so fast, so far, so high. Each of these supercharged engines we build adds new luster to a Studebaker reputation for sound craftsmanship that now spans more than 91 years. Studebaker equipment at the battle fronts will be succeeded, one day, by new and finer Studebaker cars and trucks for civilian use. Until that day our first and only consideration is helping to arm our Nation and its Allies." The ad below features John H. Williams, the Studebaker craftsman father, whose sons Evard and John are soldiers on the firing line instead of on the Studebaker production line.

"Betcha Dad worked on those engines!"

they're talking about a Flying Fortress powered by
Studebaker-built Wright Cyclone engines

Just a little while back, expert machinist John H. Williams and his two sons, Edvard and John, were working together at Studebaker. Today, they're still working together in spirit—but many miles apart. The father is building Wright Cyclone engines for the mighty Boeing Flying Fortress in the Studebaker factory. The boys have hung up their working clothes to put on the fighting uniforms of Uncle Sam. Two on the firing line—one on the production line—each still giving "more than he promised"—each doing everything he can do to make victory sure. There are many fanilies such as the Williams family whose names shine brightly these war days on the Studebaker roster—families that are steadfastly maintaining the great Studebaker father-and-son tradition at home or far away. And when the fighting job is done, that tradition will be carried forward, you may be sure, in finer Studebaker motor cars and motor trucks than ever for civilian use. The solid principles upon which Studebaker craftsmanship has been founded will remain unchanged. Buy U.S. War Bonds

Craftsman father of craftsmen sons John H. Williams, father of soldiers Edvard and John, has been with Studebaker 21 years. He is one of many Studebaker veterans whose aptitude for fine work influenced and inspired their sons to become Studebaker craftsmen, too. Every Studebaker employee is proud of his organization's assignments in the arming of our Nation and its Allies.