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| Raymond Loewy's
design objectives for the Avanti included "design hoods
with off-center panel." This design concept was one of
several favored by designer Loewy at the time of his commission
to create a sports car for Studebaker. The large chrome and
black emblem is mounted on the hood at the front end of a raised
and creased protuberance that tapers and slopes into the hood
from the interior cowl that houses the instrument panel. The
base of this panel connects at the windshield with the interior
cowl of the instrument panel forming a unified element that
nicely integrates the interior and exterior of the vehicle and
cleverly implies the central focus of the driver to the forward
operation of the car. The effect of connecting the driver to
the forward motion of the vehicle is highly successful, yet
has rarely been used in automotive design either before or after
the Avanti. This assymetrical element adds a dignified flair
to an already outstanding design, a perfect final touch of genius. |
Studebaker Avanti hood
emblem with chrome "S" logo. |
Hood emblem on 1963 Studebaker Avanti. |
Hood emblem on 1964 Studebaker Avanti. |
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