The Avanti Logo
                 
Studebaker Logo
Avanti Ghost Story
Early Prototype Logo
Raymond Loewy Link
Motor Trend
1962-1964 Time Capsule
 
Early Prototype Avanti

This prototype Avanti appeared in some of the earliest promotional photos distributed to publications. The name plate shown here (to the right of the passenger side headlight) is not the one used on the production Avanti. An enlarged version is shown below. This early version of the car also shows a non-production, solid color, leather interior. A curious feature of more than one early pre-production article is the inclusion of photographs with Avantis that have this attractive but unfamiliar logo attached to the body. The logo shown is visible on a car on the first page of the article from the August, 1962 Sports Car World. The same photo is included in the article from a 1963 issue of World's Fastest Sports Cars.

Blow-up of Early Logo
Loewy Studio - Preliminary Sketches
Life - Seattle World Fair
 
 
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