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Early Prototype Avanti

This prototype Avanti appeared in some of the earliest promotional photos distributed to publications. An almost identical image of the car appears in the "Introducing America's Most Advanced Automobile" ads that feature a photo of Studebaker president, Sherwood Egbert, The one thing that is different is the Avanti logo. The name plate shown here (to the right of the passenger side headlight) is not the one used on the production Avanti. An enlarged version is shown below. This early version of the car also shows a non-production, solid color, leather interior. Production model Avanti interiors were fawn and elk with black, turquoise, red, or orange.

Blow-up of Early Logo
A curious feature of more than one early pre-production article is the inclusion of photographs with Avantis that have this attractive but unfamiliar logo attached to the body. This logo was used in some very early Studebaker advertising. The logo shown is visible on a car on the first page of the article from the August, 1962 Sports Car World. The same photo is included in the article from a 1963 issue of World's Fastest Sports Cars.

1963 Avanti
First Avanti Donated to Museum

The first Studebaker Avanti, serial number R1001Z, has been donated to the Harold E. LeMay Museum. It is believed that 1001 came with the second Avanti engine, supercharged # RS1002. The last Studebaker Avanti was R5643 produced in December 1963.

 

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