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By Count Alexis de Sakhnoffsky from the January 63 issue of Popular Mechanics magazine

Now that we've all had more than a first glimpse of all the new cars and can spot them a block away, let's really look at them, find out if they really deserve that backward glance you gave them when they first rolled down Main Street. Which 1963 styling ideas – inside as well as outside – could become worthwhile new trends in automotive design as opposed to purposeless reshaping of sheet metal or trim? Which changes in design detail best reflect their functions, the jobs they are supposed to perform? To answer these questions, Popular Mechanics asked famed automotive designer Count Alexis de Sakhnoffsky to select and illustrate what he felt were the most meaningful new design features on the '63 cars. For over 30 years, Count de Sakhnoffsky's designs have been synonymous with excitment and innovation in automotive styling and his clients have ranged from the down-to-earth White Motor Company truck to special-bodied sportsters and the sky blue dream of the Preston Tucker car. "Pick out," we told Count de Sakhnoffsky, "the most significant new elements in styling you can find in the '63s." He has done this on the following pages (shown below). See if you agree with his choices.

Car Designs: 63 - 1
Famed automotive designer Count Alexis de Sakhnoffsky offers some insights into the appeal and practicality of some of the 1963 cars. Includes four detail drawings of the Avanti.
Car Designs: 63 - 2
The hoods grow longer … Emphasis presses forward in '63 as Riviera's long look ahead and "broadshouldered" fenders demonstrate. A kind of marine-like curvature to fenders and hood center accents Corvette Stingray's classic, long-hooded look of the 1930's. Avanti's sleek, clean hood is a perfect symbol of the powerful, sporty car. It's single wide-trim headlamps link it to heroic sports cars of the past.
Car Designs: 63 - 3
Comeback for the fastback could be in prospect if the Avanti, left, and Corvette's styling prove popular. Elegance, comfort and convienience meet in Mercury with its deep bucket seats, swing-away wheel, and chrome trimmed pedals. Buick Riviera's transmission tunnel has a purpose in life, to house ash trays and curtesy lights as well as cover up the car's drive line.
Car Designs: 63 - 4
Ford's experimental Mustang could be a trend setter in sports car styling with its engine behind driver's seat and needle-nosed, snub-tailed lines. Instrument panels like Valiant's left, Mustang's below, prove that useful layouts can be beautiful as well as readable.
Car Designs: 63 - 5
Overhead switches on Avanti are practical as they reduce clutter on lower panel and keep driver's eyes near the road. Deep-dished massive wheels as on Plymouth Fury and Pontiac are functional symbols of speed and power. Corvette's panel below is as practical as it is handsome.
Car Designs: 63 - 6
Safety combines with style in tail lamps of four new cars, Avanti left, Lincoln above, Mercury and Olds, bottom left and right, as they are visible from side as well as the rear. Lark's Wagonaire offers the airiness of a convertible for rear passengers of its wagons thanks to ingenious sliding roof panel.
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