Raymond Loewy worked with three designers: John Ebstein,
to supervise with Loewy; Bob Andrews,
as a designer and clay modeler; and Tom
Kellogg, five years out of school. Conceptual panels were
taped to walls and Loewy explained Studebaker's mandate and his
design objectives. Loewy emphasized:
minimize chrome; avoid decorative moldings; accent wedge-shape;
stress long, down-slanted hood; abbreviate rear and tuck under;
place instrument panel overhead, above windshield as in aircraft;
install aircraft-type levers on the console; pinch waistline,
as le Mans-type racing cars; design hoods with off-center
panel; accent spacecraft "reentry curve" wheel openings;
simple disc wheels; above all, think aerodynamics.
The quad headlights were not used. Robert Doehler axed the
fender flares. Sherwood Egbert had
the rear shortened and the windshield rake decreased.
Photo of the clay model Loewy marked "OK"
and initialed.
Loewy in the desert studio with one of
the clay models.
Photo of the clay model Loewy marked "OK"
and initialed.
