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1962-1964 Time Capsule
 

Raymond Loewy worked with three designers: John Ebstein, to supervise with Loewy; Bob Andrews, as a designer and clay modeler; and Tom Kellogg, five years out of school. Conceptual panels were taped to walls and Loewy explained Studebaker's mandate and his design objectives. Loewy emphasized: minimize chrome; avoid decorative moldings; accent wedge-shape; stress long, down-slanted hood; abbreviate rear and tuck under; place instrument panel overhead, above windshield as in aircraft; install aircraft-type levers on the console; pinch waistline, as le Mans-type racing cars; design hoods with off-center panel; accent spacecraft "reentry curve" wheel openings; simple disc wheels; above all, think aerodynamics. The quad headlights were not used. Robert Doehler axed the fender flares. Sherwood Egbert had the rear shortened and the windshield rake decreased.

Avanti Clay Model - 1
Photo of the clay model Loewy marked "OK" and initialed.
Loewy working in Studio
Loewy in the desert studio with one of the clay models.
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