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Raymond Loewy
worked with three designers: John Ebstein,
to supervise with Loewy; Bob Andrews,
as a designer and clay modeler; and Tom
Kellogg, five years out of school. Conceptual panels were
taped to walls and Loewy explained
Studebaker's mandate and his
design objectives. Loewy emphasized:
minimize chrome; avoid decorative moldings; accent wedge-shape;
stress long, down-slanted hood; abbreviate rear and tuck under;
place instrument panel overhead, above windshield as in aircraft;
install aircraft-type levers on the console; pinch waistline,
as le Mans-type racing cars; design hoods with off-center
panel; accent spacecraft "reentry curve" wheel openings;
simple disc wheels; above all, think aerodynamics.
The quad headlights were not used. Robert Doehler axed the
fender flares. Sherwood Egbert had
the rear shortened and the windshield rake decreased.
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