"From the Advanced Thinking of Studebaker. America's Most Advanced Automobile: The Avanti. A 4-passenger, high performance prestige car. Exciting aerodynamic wedge design, power disc brakes, built-in steel safety arch above passenger compartment. Options include Power Shift automatic, supercharged engine, 4-speed stick shift."

The photograph on the left shows the Avanti parked in front of a modern residence where people are gathered in evening dress. The figure at the far right is Raymond Loewy and to his right with hand on the door frame is Sherwood Egbert. The setting may be inside a studio, but is more likely a house in Palm Springs, California. The car shown is probably painted Avanti Gold. The photograph on the right was created as part of Studebaker's Avanti advertising campaign. This car, like others used in the ads, was dramatically lit from inside the passenger compartment. These ads both show solid color interiors although most 1963 Avantis had the 2-toned interiors favored by designer, Raymond Loewy. By August of 1963 Studebaker began installing the solid color interiors preferred by corporate management. Like other cars used in Studebaker's advertising, this Avanti may have been painted with a standard 1963 Studebaker color, not one of the six "Avanti" colors.