"Avanti's promise of pleasure is clear from the moment you first see it. Its distinctive aerodynamic wedge shape is an enticing invitation to an exciting new experience in road travel. Inside this magnificent machine, you are surrounded with luxury and safety features without equal in any other car. No other U.S. built car has a padded steel safety arch overhead to protect you and safety-cone door latches that cannot accidentally open . . . or an illuminated built-in Beauty Vanity. Nor caliper disc power brakes-unique in a U.S. car and safest known. Avanti, moreover, seats four in ample roominess. What other car in its performance class does! Indeed, here is an automobile that is uniquely dramatic, dynamic and docile. It will bring you the ultimate in driving pleasure. It is a pleasure reserved to Avanti owners alone. See it at your Studebaker dealer's." This ad emphasizes the Avanti's unique safety features including "caliper disc power brakes." It also reminds potential buyers that no other car in its "performance class" can comfortably carry four passengers.