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  Loewy and the Aviator
John J. Cafaro–Avanti Advertising
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1962-1964 Time Capsule
 
These ads portray convertible and four door sedan versions of the Avanti. The Cafaro era ads appeared around 1990. They are the most professional and appealing ads since the classic Studebaker ads of the early sixties.

Cafaro Avanti ad Cafaro Avanti ad Cafaro Avanti ad
Buffing Up An Old Classic

With only a few thousand models on the road, Avanti has hardly become a household word. But the new owner of the Youngstown, Ohio-based company hopes to change all that. John. J. Cafaro, a shopping-mall developer who bought Avanti last August, is positioning the car as an American alternative to Mercedes-Benz, Jaguar, and BMW. Cafaro's Avanti is nearly identical to the first one designed for Studebaker in 1962. Newsweek

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Avanti Era 1962-1964
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