Headlights
and Directional Signals –
Note that the Avanti's single unit headlights are recessed.
A clear plastic cover fits over the recessed area to form a
harmonious flow with the Aerodynamic-Wedge design. The rectangular
parking lights and directional lights are integrated flush into
the fender design to enhance the Avanti's smooth airflow characteristics.
Full Width Air Scoop – For more efficient cooling,
the Avanti carries a full-width aircraft-type scoop below the
smartly designed front bumper. The large air scoop provides
a full, unobtructed flow of cooling air to the radiator core.
Continental Hood – The rakish, asymmetrical hood imparts
a continental flair to the overall styling with the modern Avanti
medallion adding a smart touch of distinction.
Panoramic Vision – The large windshield and bubble-like
rear window are tinted to reduce glare and for protection from
heat. The "bubble canopy" design of the rear window
also blends into the car's overall shape and affords exceptional
visibility for safer driving. |
This thoroughly effective and nicely layed-out, envelope-size
brochure was most likely done by the D'Arcy Advertising Agency.
It covers many interesting and nearly forgotten Avanti details
(such as the Textileather brand name used on the fabric of
the seats) and gives new perspective to some familiar features.
There was a notable emphasis on the "Aerodynamic-Wedge"
styling and on the influence of "Aircraft-Type"
features.
|
| Introducing
Aerodynamic-Wedge Design! –
Because of its unique design characteristics we refer to the
Avanti's overall styling appearance as Aerodynamic-Wedge design.
Its clean, crisp lines represent a fresh departure from today's
trend toward over ornamentation. Of all American cars only Avanti
expresses this relatively new concept of modern design. Its
wind-resistant wedge-shape holds the body snug to the highway
for better reliability – easier, smoother cornering. Here
is America's most advanced automobile built in the Studebaker
tradition of engineering excellence and quality craftsmanship.
Here is an incomparably new kind of car precision built and
passing ground tested that pairs spectacular performance with
sound new ideas about comfort and safety. |
 |
Trunk
Compartment – The compact
trunk is functionally contoured for maximum luggage capacity.
The spare tire, completely concealed in a well in the floor
can be removed with a minimum of effort. Trunk is unleased by
a latch thus offering complete driver convenience when loading
or unloading. Trunk also lights up automatically upon opening.
Tail Lights and Back-up Lights – Tail lights and
back-up lights are flush with body to form a harmonious flow
with the overall Aerodynamic-Wedge design. When lighted, the
wrap-around tail lights may be easily seen from the side as
well as the rear.
Live Rubber Bumper Guards – As added protection against
minor bumps, the front and rear heavy duty bumpers have bands
of shock-absorbing "live" rubber securely anchored
as an intregal part of the bumper and fabricated to last the
life of the car.
Safety Cone Door Locks – The ingenious safety cone
lock mechanism holds so securely (even under maximum stress
and strain) the door becomes a structural member of the body
adding greatly to overall strength and rigidity. Extra wide
door openings add to comfort and convenience, assure effortless
entry and exit. |
When lit-up the Avanti's wrap-around tail
lights were fully visible from the side as well as the rear.
The rubber tipped bumpers were practical as well as elegant.
The extra wide doors made entry and exit "effortless." |
Offers
Luxurious Interiors with Aircraft-Type Controls –
The Avant's prestige fashioned interior is distinguished by
the sophisticated appeal of its tasteful appointments. The aircraft-type,
precision-built controls offer complete "pilot convenience"
– compliment the exterior design. Rich, thick-pile carpeting
( ) around and provides a luxurious setting. One glance is inviting
. . . no other American production car offers the combination
of beauty, quality, safety, and design of the glamorous Avanti
interior.
Perfect Passenger Comfort – The body-contoured bucket
seats up front offer complete comfort combined with style-setting
beauty. And they are convenirntly adjustable. The ( ) upholstery
is available in a choice of 18 harmonious combinations ( )
.Safety Padding – The Avanti interior cushoning
of safety padding throughout all vital areas for passenger protection.
Even a padded ( ) safety arch spans the roof for additional
protection in the passenger compartment. |
Sophisticated and luxurious – no
other Amarican production car combined beauty, quality, safety
– and powerful performance. The roll bar was labeled "a
padded safety arch." |
Aircraft
Type Controls – The center
control console is conveniently located between the front bucket
seats and houses the floor-mounted drive seletor lever, trap
box, ash tray, and cigerette lighter. Four aircraft-type levers
on the console control – right and left airtake, heater,
blower, defroster, and heater water temperature.
The Aircraft-Type Instument Cluster – The complete
array of instrument guages within the curved aircraft-type instrument
cluster are bathed in soft red illumination for better night
visibility. Like all other controls they are recessed in deep
protective padding for added safety.
The Avanti "Beauty Vanity" – This surely
will interest the ladies. Within the large glove compartment
is the convenient, self-illuminating Avanti Beauty Vanity Tray,
complete with pop-up mirror for that last minute primping before
stepping out. And there's ample room in the glove compartment
for other articles.
The Rocker-Type Lighting and Fan Controls – Follow
aircraft design. They're just above the driver's eye level within
easy reach. |
From aircraft-type guages that glow red
to a "Beauty Vanity Tray" the Avanti aimed to please
driver and passengers. |
Contoured
Rear Seat – There's plenty
of leg room, head room, and hip room too in the slightly elevated
rear passenger compartment. The seat is body-contoured to afford
the utmost in lounge chair comfort. Soft, pliable foam rubber
is used to cover the base of the comfortable seat. Deep coil
springs are used in rear seat constuction. The rear seat is
also covered in attractive washable Textileather. There's room
for two – or even 3 passengers.
Ashtrays – For the convenience of rear seat passengers,
two handy ashtrays are set in the arm rests on either side of
the rear seat.
Unique Trunk Access Door– Permits passengers to reach
into trunk compartment without leaving the car. The handy access
door in the rear shelf leads directly into the luggage compartment
for reaching those indispensable items which clutter up a car's
interior. A wonderful convenience feature during inclement weather. |
The trunk was far larger than it appeared
because it extended under the rear window. |
Jet
Thrust V-8 Engine Delivers Jet Flight Performance –
Lean and lively in appearance and action – that's the Avanti
by Studebaker. And the exclusive Jet Thrust V-8 engine is precision
engieered to deliver stay-ahead performance that's sure to please
even the most knowlegeable performance enthusiast. At first
glance this power plant's quality characteristics show up in
its chromed component; rocker arm covers; voltage regulator,
air cleaner, oil filler cap, dipstick and tube and ignition
ommission shielding. It shows the lengths to which Studebaker
has gone to create a car that in every way outshines all others.The
working parts of the Jet Thrust V-8 are even more significant.
With an aluminum timing gear, heavy duty valves and crankshaft
bearings chrome top ring, high lift cams, special pistons and
a four-barrel carburetor, the Jet Thrust V-8 is a capable, efficient
performer . . . ruggedly built to offer maximum output with
minimum maintenance . . . thanks to Studebaker's modern quality
control procedures.
Full Flow Oil Filter – Proitects engine from excessive
wear by removing dirt, sludge and abrasives.
Positive Crankcase Ventilation – Puts unburned gases
to work – minimizes air pollution.
Viscous Drive Fan – Increases horsepower available
to engine by limiting fan speed.
Fuel Pump Return Line – Keeps fuel sytem cooler, prevents
vapor lock.
40 Amp Alternator – For higher charge rate at idle,
keeps electrical system at high output for fast, dependable
starts.
Exclusive Paxton Supercharger – Preassurizes the air
to create more horsepower, increased performance (optional). |
Studebaker called the engine a "Jet
Thrust V-8" another aircraft reference. The engine included
"chromed components." Gene Hardig's reinvention of
the standard Studebaker V-8 for the Avanti did, in fact, provide
the car with superior performance. |
Fiber
Glass Reinforced Plastic Dampens Noise
. . . Makes the AVANTI Quieter!
Fiber Glass Reinforced Plastic Construction – The Avanti's
fiber glass reinforced plastic body will not rust or corrode.
The light weight body shell is nearly three times as thick as
20 guage steel and therefore has tensile strength comparable
to the metal used in most automobile construction. Passengers
are as safe in the Avanto body as in a steel car. The fiber
glass reinforced body is highly resistant to damage in minor
accidents. However, if damage does occur, it tends to be localized,
and is not transmitted through the body. Repairs can be performed
quickly and economically. |
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