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Raymond Loewy
was born in Paris, France in 1893. He is considered by many
to be the originator of the industrial design profession.
He studied engineering and physics in Paris. He arrived in
New York in 1919 and became a U.S. citizen in 1938. He redesigned
the Gestetner duplicating machine in 1929. Raymond
Loewy Associates was established the same year. He streamlined
the S1 locomotive for the Pennsylvania
Railroad Company and transformed the image of the American
bus for Greyhound. He designed the Electrolux cylinder vacuum
cleaner in 1939 and the post-war Studebaker
in 1945. In 1962 he created the Avanti. "Never Leave
Well Enough Alone" was published in 1951.
Shown at left is an original First Edition of Never Leave
Well Enough Alone published by Simon & Schuster, New York,
in 1951. The image shows the damaged book jacket autographed
by Loewy. The inscription reads: "The personal record
of an industrial designer from lipsticks to locomotives."
"The details in this book are amazing
This book serves
well to teach how the designs of everyday objects can have
an effect on their usefulness, attrativeness, and even potential
sales for businesses." Paul Regna, Avanti
Magazine. Below, left is the reissue of the book published
in 2002.
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