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  Loewy and the Aviator
Raymond Loewy–Never Leave Well Enough Alone, The Loewy Autobiography
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Raymond Loewy was born in Paris, France in 1893. He is considered by many to be the originator of the industrial design profession. He studied engineering and physics in Paris. He arrived in New York in 1919 and became a U.S. citizen in 1938. He redesigned the Gestetner duplicating machine in 1929. Raymond Loewy Associates was established the same year. He streamlined the S1 locomotive for the Pennsylvania Railroad Company and transformed the image of the American bus for Greyhound. He designed the Electrolux cylinder vacuum cleaner in 1939 and the post-war Studebaker in 1945. In 1962 he created the Avanti. "Never Leave Well Enough Alone" was published in 1951.

Shown at left is an original First Edition of Never Leave Well Enough Alone published by Simon & Schuster, New York, in 1951. The image shows the damaged book jacket autographed by Loewy. The inscription reads: "The personal record of an industrial designer from lipsticks to locomotives." "The details in this book are amazing … This book serves well to teach how the designs of everyday objects can have an effect on their usefulness, attrativeness, and even potential sales for businesses." – Paul Regna, Avanti Magazine. Below, left is the reissue of the book published in 2002.

Loewy Autobiography From a New Introduction by Glenn Porter
Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods—everything from toasters and refrigerators to automobiles and ocean liners—radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life's "100 Most Important Americans of the 20th Century." Americans at midcentury lived in a Loewy-designed world, whether it was the cigerettes they smoked (Lucky Strike's packaging), the soda they drank (the rounded Coca-Cols bottle), the toothpaste they used (Pepsodent's toothpaste tube), the cars they drove (Loewy's organization was Studebaker's design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, or the department store they shopped in (Lord & Taylor). "Never Leave Well Enough Alone" was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as a design consultant to more than a hundred of the world's largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and as a vital meditation upon the importance of industrial design in daily life.

 

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