"World's Fastest Woman on Wheels" - The Tires were Allstate. Bonneville, Utah, October 1963-Paula Murphy became the world's fastest woman on wheels when she sped at an average speed of 161.29 miles per hour through the "flying mile" on the salt flat speedway.

The Car: A Production Model Studebaker Avanti. The Tires: Sears Allstate High Speed Test Tires.

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During the months that the Studebaker Avanti was in production, many manufacturers of related—usually automotive—merchandise benefited from associated advertising. These included Champion Spark Plugs, Valvoline Motor Oil, Gabriel Shock Absorbers, Molded Fiber Glass Body Company, Ross Gear and Tool Company, US Borax (of 20 mule team fame), Sears, and Mobil Oil. The Avanti was the fastest production car on the roads and these companies took advantage of its performance in stock racing competitions to promote their own products.